My First “Google Slaps”
The first time I read about the so-called “Google slap” was after I had been slapped twice.
When I got slapped the second time (without really understanding what was happening), I paused my campaign and walked away. That was several months ago and I am only now ready to log into my Google Adwords account again.
It was a rebellious reaction. Me saying to Google: “If you don’t want to display my ads and I don’t get clicks, then stuff you and keep your stupid Adwords”. (A typical cut-your-nose-to-spite-your-face reaction. Unwise, but human).
Since that time I have learned a little more about Google Adwords. I am now also less emotional about it, more rational and more understanding of the somewhat tricky affair of formulating the right keywords and how to bid on those keywords.
I’ll get back to keywords later. What is important now is that I am feeling less hate for Google. Perhaps it might just be possible for the two of us to get back into bed together again.
So, what exactly is the “Google Slap”?
My understanding, based purely on personal experience:
The Google slap is when on the one day you sit grinning in front of your computer, staring gloatingly at how your ads received an average display rank of between one and six (never lower than six!) and you have received the maximum number of clicks allowed by your daily budget; only to return the next day to find your campaign in a complete sate of paralysis! Your ads are hardly displayed, let alone first page rankings! Clicks, what clicks? Your daily budget has hardly been touched and the day’s end is nigh! In a panic-stricken state you rush to your keyword settings to come face-to-face with a cold, mercenary Mr. Google Adwords bluntly informing you that your keyword bids are pathetic, so pathetic that your ads deserve no right of display whatsoever!
That is the Google Slap!
On Discovering Tools and Resources to Master Google Adwords
I tried to forget about Google Adwords and carried on with my other marketing strategies like working on good quality contents to publish, traffic exchanges, email campaigns, networking sites and last but not least, building my own list of prospects. (Watch out for my next post on list building).
However, through all of this, Google Adwords kept nagging me at the back of my mind. I couldn’t shake it off, realizing all too well that maximizing results without Google Adwords is very difficult if not impossible. But I needed something more than the Adwords tutorials I had been studying and got me going, relatively successfully, with my Adwords campaigns. I needed a tool or a blueprint to identify the right keywords to attract the most targeted visitors for the specific sites and products I am promoting. Moreover, I needed cost-efficient bidding strategy and at the same time minimizing the risk of getting Google slapped.
Great was my delight when I discovered not one, but two brilliant software packages offering exactly what I had been missing to “outsmart” Google Adwords and push my Adwords campaigns right up into the company of the top performing Google Adwords advertisers. So, now not only can I get into bed with Google Adwords again, I will be sleeping with the big dogs!
Here they are, yours for the taking to join me at the top Google rankings and in sleeping with the big dogs:
Affiliate Elite (2007), created by Brad Callen (He’s a genius. I’m convinced of that)
And
PPC Web Spy (2009!), another ingenious Brad Callen creation.
By the way, PPC Web Spy is still on promotion and 100% without any expense to you.
You can get hold of the full Affiliate Elite Software package for something like $5 and test-drive it for a month with a full $5 back guarantee. (You will never let it go, though)
I’m closing with quote reflecting my feelings on the above:
Any form of advanced technology is indistinguishable from magic
(I don’t remember who said this, but I think he is still alive)
Social And Business Networking: A Fundamental Requirement For Internet Marketing Success
November 20, 2008
Internet Marketing Success Takes Time and Determination
Regardless of thousands of instant money making proposals and offers you may receive on the internet, I am prepared to put my head on a block that it is not possible. Internet marketing success comes with time, research, acquiring skills and knowledge, perseverance and determination.
For people like me who want to embark on a road of affiliate marketing, the confusion with all the junk and rip-offs thrown at you, and with all the processes and techniques to implement can be so overwhelming that you take on the hit-and-run approach or simply throw in the towel.
It took me several months to sort the wheat from the chaff and to get process and structure into my activities. Focus, structure and process are vitally important or you will get swept away by a tide of confusing and haphazard affiliations and activities.
For anyone serious about earning online: It is all about Internet Marketing and Internet marketing requires knowledge, skills and tools. Get training first! There are some excellent online courses and learning sites available requiring a nominal expense, which must be regarded as an investment rather than an expense. I owe the jump-start to my success, as far as fundaments knowledge and skills go, to the Profit Lance Course. It is excellent with a treasure trove of online resources, tools and training modules. Ideal for beginners.
Once you have mastered the initial and fundamental essentials, subscribing to membership sites offering more advanced training and resources, with tools to tap into as they are required, is as important. Learning to earn online is a progressive and never-ending process. Membership sites can provide peer support, guidance and a wealth of resources, as well as opportunities to enter into joint ventures with other Internet marketers.
The training resources I referred to above will also teach you about the importance of NETWORKING , or interacting with people to be successful. Networking online with other people so that you can become known and trusted.
Regardless of your knowledge and skills, get people to know about you!
You might have heard this before: The Money Is In The List. That’s true, but not any list! It must be a list of people YOU have established a rapport with, people who know about your online identity, people who trust you sufficiently to receive information from you about whatever you want to inform them about. So, fundamental to your success, even if you have the greatest products/services to sell, is networking with people, getting them to know about you.
The Money is In The List You Have Built!
So, unless you want to bankrupt yourself with pay-per-click advertising with the hope that one in a hundred visitors to your site will buy from you, start networking. (That’s correct, you cannot expect to get a conversion at a rate of more that 1:100 and unless you are a Google PPC expert you will can pay between 50c and $2 per click.
You can network with people for free and get them to know you and build up a list of top quality leads. People who know about you, people who are keen to listen to you and who have an interest in what you are promoting. Then you can email them with peace of mind and without having to worry about spamming people.
Network and List Building Sites
The largest and oldest business and social networking site in the world is available to you with free membership. Direct Matches has hundreds of thousands of members where you can be matched with people who are interested in YOU and what you have to offer. Direct Matches is huge and reputable and established in 1994. If you click on the link above, you will see my picture welcoming you to the site!
I am also mesmerized by a new and very FRESH site allowing you free advertising on the site and generating free business leads opportunities. I’s called Orange Leads and they have alive chat room where you can get known AND publish your website with a “shameless” add while you are in live chat with others looking for business opportunities. This is an awesome site and you will know what I’m talking about just by visiting the site.
That’s it for today!
To your networking success!
Orange Leads. Unlimited Free Business Opportunity Leads and Advertisements.
