An Internet Marketer Selling Lingerie…

I have been out of circulation for a while and have not posted a single blog or an article for about a month. The reason: I had to attend to lingerie matters. Yes, lingerie matters and now I am also revealing my interest and investment in something of a much more traditional and conventional nature; being an importer, wholesaler and retailer of…women’s underwear, or lingerie rather. My perception of the term lingerie as opposed to “women’s underwear” is that it denotes chic, class, sophistication, style, fashion, designer, etc., while underwear is just, you know – bras and panties…Some people are in the women’s underwear business, others in the lingerie business. My business falls into the latter category. You get the idea?

How come lingerie?

So yes, I am an internet affiliate marketer and a marketer of my own imported and exclusive lingerie. And I am a man, with the rationale for my involvement and interest in the lingerie business being firstly my admiration of feminine beauty and my appreciation of the importance of lingerie in enhancing femininity, feminine beauty and sensuality and, secondly, my identification of a market for broader and more exciting and exclusive lingerie ranges in my country, South Africa.

As you become knowledgeable about internet marketing, you realize the internet has no limit to where you can market

In exploring affiliate internet marketing opportunities and learning about the incalculable possibilities and techniques that can be applied with relative ease to bring in substantial income, it struck me how I could utilize and exploit the internet as a marketing platform and tool for my lingerie business and create an audience, a public visibility infinitely larger than my little boutique in Cape Town, South Africa could ever achieve. Hence, the re-focussing and re-alignment of my business from an importer/small-shop-retailer to an importer/large-scale-wholesaler with the world as my oyster…

Online auctioning and wholesale selling of lingerie

I have just started advertising and selling lingerie on the internet and it produced great results within one week. Not by selling individual items, but by selling in bulk at wholesale prices on a South African e-commerce and online auction site called Bid or Buy. And, hey, my profit margin is bigger than my expensive little boutique in a shopping mall, because it’s costing me almost nothing to sell over the internet and I turn over large quantities at a time. Compare this scenario with the overheads of the lingerie boutique with its staff salaries, rental, maintenance etc. with only the local community and seasonal tourists as my potential market. My lingerie business: Linda Mujer Lingerie (this site was designed to focus on the shop only and will soon change dramatically) is now being fully integrated into my internet marketing web-activities. You know what, I think I must shut the little shop…This is really how I feel now and only after my successes with one online site. I haven’t even touched eBay!